Add a Meta description in wordpress easily
Adding a meta description in wordpress is very easy. You can easily add meta description to your different posts. There are many plugins and tools available to add a Meta description on any website. You can add your customized Meta description. But before discussing how to add Meta description in WordPress, we must know what is Meta description.
What is a Meta Description?
Basically, a Meta description is a description of a particular webpage. Whenever someone writes a particular post on any website, they add their customized Meta description. When someone searches on Google about any particular thing, you will get lots of websites. If you look carefully below any link, you will find something written which is related to your search. This description of that particular webpage is known as Meta description. You can also add a Meta description to your webpages easily. But before this, you must know the importance of a Meta description.
Importance of a Meta description| Why to add a Meta description
As of now, you must be aware of what is a Meta description. But now I will tell you the importance of adding a Meta description to each webpage. Basically, adding a Meta description helps to rank a webpage on Google. You must be aware that ranking a webpage or a post is an important factor for any website. This Meta description helps to get your posts in searches easily. If you add this description with proper SEO then it will help to get more traffic.
Whenever your page ranks on a particular keyword within the top 10 results, it is not necessary that people visit all 10 results. Here Meta description plays an important role. It helps people to judge the post. People generally analyze your post on the basis of a Meta description.
For instance, when you search for something on Google, you don’t visit each and every result. Lets not even talk about each result but you cannot visit the top 10 results of any particular search. Then you start reading a similar title that matches your need. Not only this, but you also read its Meta description to understand the post. Now if you find that meta description related to your search then only you click on that link. Now you would have understood the importance of Meta description. But again the main question is “How to add a Meta description in WordPress? “.
How to add a Meta description in WordPress
You can easily add meta description with the help of wordpress plugins. There are many free plugins you can easily install on wordpress. These are known SEO plugins that can provide you the feature of adding a Meta description to your different posts. One of the known SEO plugins is the Yoast SEO plugin. You can easily add a Meta description to your content using Yoast SEO. It provides you a specific column to add a meta description to your every webpage. This helps you to better your SEO. It becomes easy to rank a page on Google.
When you visit the section of Meta description. You need to add details relevant to the particular webpage. Yoast plugin will suggest a number of words you should add in a Meta description. This plugin will help you to provide a preview of Mobile and Desktop so that you can decide how it will reflect. This is the easiest way of adding a Meta description in WordPress.
How to write an SEO friendly Meta description in WordPress
While writing a Meta description for any wordpress webpage you must keep some important points in mind. You should always add the main Keyword in Meta description. The main keyword helps to show the relevancy of the post to the topic searches by the user. But you should always remember that keyword stuffing in meta description is also not good.
Some of you must be unaware of the keyword stuffing. So let me introduce you with the term “Keyword Stuffing”. Keyword stuffs basically using a term or keyword too many times in a small paragraph. It shows that you are not providing relevant information and just trying to rank your post. There are many Machine Learning algorithms that check whether you have used relevant keywords or just doing keyword stuffing.
When it comes to Meta description you should always remember that use maximum two times a keyword. The meta description contains fewer words and if you are using long keywords then use keyword just once. It will give an idea to users that it contains genuine content. Everyone wants to read genuine content as the internet is already filled with fake or useless content.
These are some of the important tips you should keep in mind while writing a meta description. Also, it is the easiest way of adding a meta description to any wordpress website.
With the help of yoast SEO plugin you can easily preview your meta description. You can also check out the above given image and it is the preview of this article. You can also change or update this meta description according to your requirements.